Foretelligent Splits Operations and Brands

US predictive analytics and marketing intelligence firm Foretelligent is to split into two new operating divisions, Foredeus and 44ounces.

Based in Salt Lake City, the firm helps mid- to large-sized companies to identify, measure and connect with existing and prospective markets throughout the world. Foredeus will take on the first part of this activity, analysing and identifying markets, while 44ounces will help clients leverage the intelligence generated to produce targeted marketing strategies and optimise revenue from them - the latter is billed as 'one of the first Big Data-driven marketing communications agencies in the United States'.

Michael Fife (pictured), Principal Manager of Foretelligent, says the move 'signals our increasing specialization into areas that are of growing interest to our clients... By specializing in this way we can continue to focus on both. Foredeus will continue to build out its expertise in using marketing intelligence to predict growth, and 44ounces will perfect the craft of transforming this intelligence into messaging that sticks.'

Web sites: www.foredeus.com and www.44ounces.com .