Borderless Access Hires for US and Europe

Emerging markets specialist Borderless Access Panels has expanded its client-facing teams with the appointment of industry execs Matt Gershner in New York and Matthew Hurst in London.

The firm - which is a subsidiary of market research and data analytics provider Cross-Tabs - has proprietary panels in Brazil, Russia, India, China, Mexico, South Africa, Argentina, Indonesia, Turkey and Taiwan. It also offers a mobile app called InstaBid through which users can access sample feasibility and cost information across a number of hard-to-reach markets.

Gershner joins as Vice President - Sales, responsible for business development in the eastern US and Canada, and is the firm's first employee in New York. For the past seven years, he served as Director of Client Development at e-Rewards / Research Now.

Hurst takes on the role of Associate Vice President of Sales - Europe, with fourteen years' sales experience in the IT and market research sectors. Most recently, he served as Client Service Director at Tpoll, prior to which he spent five years as an Account Director at Toluna.

Commenting on Gershner and Hurst's appointments, Borderless Access Panels' President Ruchika Gupta says: 'As we establish a strong presence in emerging market panels, the experience, perspective and relationships that our sales leads bring to the table becomes even more important. We feel fortunate to have their experience.'

Web site: www.borderlessaccess.com .