Fiftyfive5 Hires Former Added Value MD

In Australia, former Added Value Managing Director Mel Carey has joined insights consultancy Fiftyfive5 as a Director, and will combine an active role in the strategic development of the business with work on a number of key accounts.

Fiftyfive5 was launched in Sydney, Australia in 2010 by two former Directors of The Leading Edge, Karen Phillips and Darren Kemp. The company now has a team of 23 working for more than 25 clients.

Carey (pictured) joins after nearly ten years at WPP-owned brand development and insight consultancy Added Value in Sydney; and for a decade before this worked in a variety of marketing and research consulting roles both agency and client side.

Commenting on the appointment, Phillips said: 'Mel will be a valuable asset to our business - and to our clients' businesses... With her FMCG industry experience and specialism in brand strategy, she will really complement our strategic consulting offer.'

Web site: www.fiftyfive5.com .