Mintel Launches Brazilian Consumer Series

Consumer information publisher Mintel has launched a new report series which offers an issue-based perspective of consumer markets across Brazil.

Published in both English and Portuguese, the reports will provide data and analysis of the five distinct regions of Brazil, while also including segmentation, market share, retail environment, and consumer profile intelligence across areas such as food and drink, beauty and household goods.

Clients will be able to access customised saved search functionality and consulting analysis services, as well as multi-format download options to enable reading via tablet and mobile devices.

The reports - which combine primary and consumer research with market analysis and data - have been developed by a locally based team of analysts in São Paulo, Brazil. Led by Sebastian Concha, Director of Research in Latin America (pictured), this team also includes Senior Analyst Jean Manual Gonçalves, who is responsible for the analysis of food categories across Latin America; Senior Food Analyst Naira Saito; Senior Drink Analyst Lucas Marangoni; and Senior Consumer and Lifestyles Analyst Sheila Salina.

Global CEO Peter Haigh comments: 'With the use of local analysts with extensive market knowledge, our Brazilian Reports give unique insight into key consumer markets in Brazil. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert analysis to help them succeed.'

Web site: www.mintel.com .