Netquest Launches Panel-based Ad Tracker

LatAm and Iberian online panel specialist Netquest has launched a service called AdTracking, using feedback from its 450,000 panellists to measure their reactions to specific online adverts.

The new proprietary service helps clients see who is viewing online ads and what effect they have on consumers, linking panel members' feedback on an ad campaign, their sociodemographic profile and the estimated incidence rate of the campaign among consumers of each profile.

Using cookies, AdTracking detects panelists' accessing of web sites, measures their reaction to the ads placed on these sites and combines this with demographic and consumption data. Clients can then survey panelists, knowing beforehand whether they have been impacted by a specific ad.

The firm, which offers fieldwork and data processing services from offices in Barcelona, Madrid, Mexico and São Paulo, is online at www.netquest.com .