Compass Labs Debuts Social Media Tool

US firm Compass Labs has launched a tool called CLIQ Social Intelligence, offering clients a new way to measure their presence and performance on Facebook and Twitter.

Founded in 2009 and based in San Jose, CA, Compass Labs develops artificial intelligence and predictive analytics software to help companies extract insight from social media content. CLIQ Social Intelligence provides information on customer interests and media preferences, trends in awareness and engagement, and competitor tracking.

The new tool is intended to complements Compass' flagship offering CLIQ Ads Manager, which uses natural language processing and artificial intelligence technologies to deliver targeted ads based on users' social media behaviour.

CEO Dilip Venkatachari (pictured) states: 'Our technology is a game-changer for marketers, delivering rich intelligence around a brand's social performance that provides them with the ability to find and connect with their most desirable audiences.'

Web site: www.compasslabs.com .