AdInsight Rebrands as 'ResponseTap'

UK call tracking and web analytics firm AdInsight has changed its name to 'ResponseTap', which it says better reflects the position of the company going forward.

Founded in 2008 by Ross Fobian and Richard Hamnett, the Manchester-based firm provides visitor-level tracking and analytic solutions to help companies monitor and maximise their online and off-line advertising spend. Earlier this year, the company secured £1.6m in its first round of venture capital funding, which it has since used to double staff numbers and open an office in London.

Commenting on the rebrand, Fobian said: 'The company and technology is evolving to such a degree, we no longer feel that the name AdInsight accurately reflects who we are and what we are striving to achieve. After much careful deliberation the company has chosen the new name ResponseTap to reflect these developments.'

Web site: www.responsetap.com .