Former NeuroFocus MD Sets Up NeuroStrata

Former Nielsen NeuroFocus MD for Europe Thom Noble has set up as an independent consultant with the establishment of a new firm, NeuroStrata, focusing on the application of neuromarketing and biosensory techniques.

Noble (pictured) joined NeuroFocus in 2009, when the firm acquired brainwave measurement specialist Neuroco, which he and former Chairman Peter Laybourne had co-founded in 2003.

Since then, he has led the introduction, development, and expansion of the Nielsen NeuroFocus business across Europe, launching and embedding consumer neuroscience marketing research techniques into multinational corporations across numerous sectors.

In his new consultancy role, Noble will collaborate on ventures in the field of applied consumer neuroscience, eye tracking, facial decoding and other techniques to address specific client business questions and challenges. He will also advise clients on the relative merits of different techniques and vendors.