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Kaufmans in JV with Potentiate
Joel and Robyn Kaufman, the founders and former owners of South African-based strategic research company KLA, have announced a joint venture with Sydney-based data intelligence company Potentiate.
 Potentiate | K2 will offer high-level qualitative and consulting capabilities, and complements Potentiate's existing technology-driven data intelligence services.
The husband and wife team launched KLA (Kaufman Levin Associates) in 1991, sold it two months ago and have been based in Sydney for some time. According to Joel Kaufman, the new partnership presents an opportunity to join a move to 'a new, synthesised model of research intelligence, driven by product technology and data, but complemented with 'smart-qual' (smarter, faster depth work) and boardroom expertise. Andrea Collier (pictured), COO of Potentiate, comments: 'Joel and Robyn bring a proven track record and many years of multi-national research, brand and communications experience with them'.
Potentiate, which has offices in Sydney and Tokyo, is online at www.potentiateglobal.com .
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