Peanut Labs Launches Samplify DIY Tool

US-based social media sampling firm Peanut Labs has launched a new DIY sampling and project management tool called Samplify, which it says simplifies the process of conducting online research.

Peanut Labs, which was launched in 2007 to provide market researchers with access to members of social networking sites, was acquired by panel specialist e-Rewards in 2010.

Earlier this year, the company launched a solution called Crowdvi.be, to provide users with access to respondents across a broad range of vertical markets, through short questionnaires embedded into a network of US social media and gaming sites.

Its new Samplify platform has been designed to enable researchers to access tens of millions of consumers and business professionals across the US, Canada, UK, Germany, and Australia. Through the tool, users can manage the entire research process - from cost estimation to in-field project management - and launch surveys using their own tailored research sample.

Additional functions include project configuration and nested quotas; the option to add pre-screeners; 24-hour access to reporting on project activity; and real-time access to project status, including completes, daily quotas, and progress.

Noman Ali (pictured), co-founder and CEO, says that the launch of Samplify platform reflects Peanut Labs' commitment to providing access to 'high-quality sample on demand'.

Web site: www.peanutlabs.com .