reInvention Hires Hopper to Lead Healthcare Practice

US-based sampling and data collection firm reInvention has appointed former SSI director Ryan Hopper to lead its healthcare practice. His remit includes developing health-related sample products and building a customer services team.

Launched in February by Greenfield Online veterans Hugh Davis and Keith Price, reInvention provides a survey-taking platform called OneOpinion panel, giving panellists multiple options for survey participation, including online, off-line and mobile.

Hopper (pictured) has spent the last two years as SSI's Director Sales - Healthcare. Prior to this, he worked alongside reInvention's founders at Greenfield Online, as Director Client Services. The practice of which he will now be President will formally launch in early 2013.

The company has also hired AJ Keirans as Sales Director, Eastern Region. Keirans also joins from SSI where he has worked for ten years, most recently as a Survey Programmer.

Web site: www.reinvention.com .