OMG Hires Bullis to Lead Annalect

Omnicom Media Group (OMG) has appointed ITV's Director of Media Jenny Bullis for the newly created role of Director of its data and analytics business Annalect.

Annalect was formed in 2010 with the aim of bringing together more than 300 digital and analytics experts from across OMG's specialist divisions. Services include media analytics, business intelligence, tools and dashboard systems, econometric modelling (Brand Science), search (Resolution Media) and the DSP trading and data management platform.

Bullis (pictured) will join next month from broadcaster ITV, where as Director of Media, she is responsible for planning and buying initiatives. Before this, she served as Head of Media and Marketing Operations at Sainsbury's, and Head of Consumer Media at BT. Earlier, she worked at StarcomMediaVest.

In her new role, Bullis will be responsible for building technology, data analytics and data management platforms for the OMG agencies.

She will report to OMG UK CEO Philippa Brown, who comments: 'This is an extremely important role for us moving forward. We have made great strides in providing clients with solutions to meet the convergence of data, technology and analytics but with Jenny on board I know we will move even further ahead.'

Web site: www.annalect.com .