Unified Buys Facebook Analyst PageLever

In the US, marketing technology firm Unified has acquired Facebook page management and analytics specialist PageLever, to enable it to offer clients a platform for social media marketing insights, audience engagement and advertising. Terms of the deal were not disclosed.

PageLever provides real-time publishing, historical analysis and reporting via its 'PageLever Now' and 'PageLever Analytics' products. As part of the acquisition, PageLever's staff will be joining Unified at the company's San Francisco and New York City offices.

Co-founders Jeff Widman and David Turner said in a statement: 'As PageLever has grown, we've seen how Facebook content can be amplified with paid social advertising, and Unified is a clear leader in that market. We're thrilled to join the Unified team and help deliver both companies' shared vision to push social marketing and advertising forward through easy to use, innovative solutions that drive powerful results.'

Web sites: www.unifiedsocial.com and www.pagelever.com .