Effective Measure Hires Country MD for Singapore

Digital audience specialist Effective Measure has appointed Sammy Elazab as Country Managing Director for Singapore, to lead business development efforts across the country.

The firm - which also has operations in South Africa, Dubai, New York, Sydney and Bangkok - uses 'Digital Helix' technology to overcome issues with cookie deletion and unique visitor audience calculation.

Elazab (pictured) joins from online ad agency Tribal Fusion where he served as Digital Sales Manager across the South East Asia region. Prior to that, he was based in the UK where he was most recently the Online Partnership Manager at carrier O2 Telefónica UK and previously held roles at AOL Advertising.

As part of his newly created role, Elazab is tasked with driving client initiatives and developing local media and publishing industry alliances, in order to help organisations understand the importance of analytics and measurement across all media platforms.

Effective Measure founder James Robertson comments: 'The addition of Sammy to our leadership team highlights the period of significant investment in developing our presence in South East Asia and Singapore. We have been working hard over the last eighteen months to establish strong alliances in the local market and I am very much looking forward to further expanding the Effective Measure geographic footprint around the world and serving our global customer base.'

Web site: www.effectivemeasure.com .