Verve Mobile Raises $14m for Location-Based Targeting

US-based location-centric mobile ad platform Verve Mobile has raised $14m in Series C funding, for expansion of its proprietary ad targeting products.

Verve's 'location intelligent' technology platform combines location data with audience predictive targeting capabilities. The new investment - which adds to $7m raised in a venture round in 2010 - was led by Nokia Growth Partners, with participation from new investor Qualcomm Ventures and Series B lead investor BlueRun Ventures.

CEO Tom MacIsaac (pictured) comments: 'Verve's focus is combining big data, location-based services (LBS) and ad technologies to make mobile advertising work better for advertisers and publishers. Nokia and Qualcomm are global leaders in mobile technology innovation and have important insights, assets, initiatives and relationships that can help Verve maintain its lead in location powered mobile advertising.'

Web site: www.vervemobile.com .