Lazarus Founder Davis Joins Effective Measure

Emerging market digital audience analyst Effective Measure has appointed John Davis in the new role of Global Measurement Scientist, based in its Australian office in Melbourne.

Reporting to Tony Eustace, Group Director Brand and Data Insights, Davis will oversee the development of the firm's global measurement and data intelligence strategies. He joins from MR operational development specialist Lazarus Group, of which he was founder and MD. Before this he worked in senior positions at Laredo National Bank/Homeowners Loan Corporation, the Locus Direct Marketing Group and Nielsen.

Eustace said that while expanding it global footprint the company wanted to ensure that its 'methodological considerations keep pace'. He describes Davis as 'a career consumer researcher and measurement scientist who possesses the rare understanding of how the technical issues relate to the strategic imperatives' and forecasts that he will have an 'immediate and significant impact on the business'.

Web site: www.effectivemeasure.com .