Mobile Ad Platform Dobleas Launches with $5.4m

New York-based mobile ad targeting platform Dobleas has officially launched, after closing a $5.4m Series B round of financing from its parent company FreakOut. Dobleas will use the investment to fund its engineering recruitment program, while building the business in the US.

The firm combines a mobile data management platform (DMP), which integrates first or third-party data, and machine-learning bidding and optimization algorithms. Clients can create targetable segments based on audience behaviors, and run targeted campaigns using the same platform.

The company was set up and spun off last year by former Yahoo! exec Yuzuru Honda, the founder of Tokyo-based demand-side platform (DSP) FreakOut. Last year, FreakOut received funding from Yahoo! Japan venture capital firm YJ Capital, and it is using some of these funds to finance the launch of its subsidiary Dobleas in the US.

Honda (pictured) comments: 'YJ Capital's investment in FreakOut, in turn allowing our further investment in Dobleas, is validation of the company's mobile technology and business model. I have the utmost confidence in Dobleas' executive team to bring value to the mobile advertising market and real-time mobile DSP solution.'

In the US, Dobleas is led by Yugo Asato, who was a founding member of targeting technology company AudienceScience Japan.

Web sites: www.dobleas.com and www.fout.jp .