IAB Turkey Extends Gemius Contract

IAB Turkey has awarded online measurement agency Gemius the country's official Internet audience metrics contract for a further two years.

Gemius first won the tender in 2009, in a pitch again Nielsen and comScore. At the time, the firm's gemiusAudience research study integrated user-centric and site-centric measurements, as well as off-line structural data.

During the new term, Gemius plans to expand the study, which is conducted in partnership with Ipsos KMG, to add site categorization, multimedia materials and mobile web site measurement.

Lauris Lietavietis (pictured), JIC Segment Director at Gemius, comments: 'We are proud to provide Internet measurement currency in Turkey, and will do our best to turn this great success of ours into great profits for the online industry in the country.'

Web site: www.gemius.com .