Quantcast App Offer Cross-Platform Measure

San Francisco-based Internet ratings firm Quantcast has introduced an app to provide insights into cross-platform usage by digital audiences.

The company offers web site owners traffic, demographic, lifestyle, business and geographic audience data, to help them understand and profile their best customers, and target similar prospects across the web.

The new 'Quantcast Measure for Apps' tool aims to provide publishers with a unified view of audiences across 'the web, mobile web and mobile apps'. The platform can also be used to compare statistics across mobile apps, and as a platform through which developers can make their app metrics accessible.

CEO and co-founder Konrad Feldman comments: 'Apps have become an everyday habit for billions of consumers, and publishers and advertisers need better tools to uncover this hidden audience in order to gain a unified view. By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage.'

Web site: www.quantcast.com .