Software Firm Launches Analytics and Insight Tool

UK-based web management software firm Decibel Technology has introduced an analytics tool called Decibel Insight, to provide information on the value and behaviour of clients' web site visitors.

Central London-based Decibel has developed a suite of content management tools and services, to enable users to build, manage and enhance their web sites.

The latest addition has been designed to track and record the origins, journeys, clicks and spend of each web site visitor. Using overlaid heatmaps and other visual displays of statistics, the solution identifies which inbound traffic channels and on-page content contributes most to conversion, and which least.

CEO Ben Harris (pictured) comments: 'Decibel Insight visually represents what's working on your site and what's not, using reliable data and providing the option to dig deeper and get smarter without the need for any training. Our mission is simply to give marketers information to improve web site performance at the point of editing.'

Web site: www.decibeltechnology.com .