Rapid Insight Names New President & COO

US-based business intelligence and predictive analytics specialist Rapid Insight has appointed software entrepreneur Ric Pratte as President and Chief Operating Officer.

Founded in April of 2002, Conway, New Hampshire-based Rapid Insight has developed a suite of products which enable clients to mine and analyze their own data and build predictive models.

Pratte (pictured) previously co-founded social media CRM consultancy JitterJam, to help businesses understand social media relationships and conversations. In 2011, the firm was acquired by online media monitoring giant Meltwater Group for $6m, after which Pratte stayed on to help expand the social media practice. Back in 1987, he co-founded fundraising software and services firm Campagne Associates, which was sold to non-profit technology company Blackbaud for $6m 19 years later.

In his new role at Rapid Insight, Pratte will oversee the sales, marketing and revenue generation areas of the business.

Founder and CEO Mike Laracy comments: 'With Ric's extensive leadership background in the software and services industries, he brings a depth of knowledge and energy that will be a great addition to the company and our leadership team.'

Web site: www.rapidinsightinc.com .