Four New Markets for Nielsen Online Ratings

Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada.

Launched in the US in 2011 and in the UK last year, the service uses a patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers, including Facebook.

Using this approach, Nielsen provides overnight audience reach, frequency and Gross Ratings Points (GRPs), to enable advertisers to measure the ability of online ad campaigns to reach their intended audiences.

Steve Hasker (pictured), Nielsen's President Global Product Leadership, comments on the expansion: 'These six markets represent the majority of ad dollars spent online annually. As advertising plans increasingly reach across platforms and borders, we look forward to continuing our work with marketers around the globe and offering them actionable insights to determine the effectiveness of their campaigns.'

Web site: www.nielsen.com .