Claraview Debuts Marketing Analytics Service

Claraview, a subsidiary of big data specialist Teradata offering business intelligence consulting and data warehousing services, has launched Integrated Marketing Management (IMM), a new offer for companies looking to measure the results of their marketing strategies.

The firm says IMM has been developed to enable clients to make decisions that impact on planning and operations, improve customer experience, and demonstrate return on marketing investment. The tool offers predictive analytics, dashboards and reports to identify patterns, predict customer behavior, increase customer loyalty and profitability, and manage internal operations.

MD Dan Ross comments: 'While many marketing organizations can accurately segment markets and customers, they still struggle with providing their executives and front-line workers with the right information and analytics to help them execute and measure multiple marketing campaigns across different channels. Claraview can help marketers integrate and analyze all their marketing activities, and generate valuable insights needed for running more targeted campaigns that drive higher return on marketing investment.'

Web sites: www.claraview.com and www.teradata.com .