Touchstone Hires J&J's Lacey to Lead Shopper Unit

In the UK, shopper and leisure sector research consultancy Touchstone Partners has appointed former Johnson & Jonson director Sarah Lacey as Head of its Shopper Consultancy division.

Oxford-based Touchstone conducts a range of studies across the DIY, new media, leisure and tourism, and retail sectors, including branding/image research, competitor studies, customer satisfaction research and market potential studies.

Lacey (pictured) was most recently Johnson & Johnson's Senior Director, Global Shopper Marketing, leading cross-functional and cross-country teams to develop global activation plans for the consumer healthcare/baby businesses. During her more than eighteen years with the firm, she also held a number of other roles including Global Director, Global Category Solutions/Shopper Marketing, and Head of UK Category Solutions. She began her career with AGB, before moving to Nielsen, where she latterly served as Business Manager Trade Relations.

Tim Baker, Touchstone's Chairman, comments: 'The amalgamation of Touchstone's shopper experience with Sarah's client side experience creates an exciting, if not unique, set of skills under one roof. Over the coming months, we will be launching a number of interesting new shopper initiatives that will make the most of this skillset.'

Web site: www.touchstonepartners.co.uk .