THREE Opens Asia Pacific Division

US-based research consultancy THREE has opened an Asia Pacific division, and appointed Jeff Lee for the newly created position of Research Director, working from the Los Angeles area. The firm says that it is also planning to open South American and European units in the coming year.

THREE specializes in branding, audience profiling and segmentation, while also offering content and creative development and evaluation, online and usability exploration, co-creation and ideation.

Lee joins from E-Poll Market Research, where he most recently served as Research Manager, responsible for all aspects of data collection for custom survey projects. In his new role, he will serve in the dual roles of researcher and 'cultural liaison'.

Partner Chad Hazen explains: 'As we continue to expand our international reach, the role of specialized researchers who can meet unique cultural needs becomes pivotal, and the importance of communicating freely with our overseas clients makes this market the ideal place to begin. Jeff's previous research experience, coupled with his bilingual background, make him uniquely suited to work with Asian Pacific-based clients and we're excited to welcome him to the team.'

Web site: www.three-group.com .