Social Media Anaytics Firm awe.sm Names New CEO

San Francisco-based social media analytics specialist awe.sm has appointed Fred McIntyre as CEO, replacing Jonathan Strauss who has taken on the role of Head of Product Development. Strauss will continue to lead the company's product, strategy and engineering efforts.

The firm provides a platform through which customers can measure the real business impact of marketing activities on social media networks such as Facebook and Twitter. Its tools can be used to publish content to social media channels, track the distribution and consumption of that content, and ultimately optimize ROI in terms of visitor stats or conversions.

McIntyre joins with a technology and media background, having previously held senior leadership roles at AOL, Last.fm, and CBS, where he was responsible for building brands, growing audiences, and increasing revenue for video, music, web and mobile properties.

Strauss explains the reason behind the appointment: 'I am exceedingly proud of the team, technology, and business we've built over the last four years, and I am more excited than ever about the opportunity ahead of us. As we've grown, it became clear to me that we needed a full-time CEO to handle scaling the business while I focused on making our products even more awe.sm.'

Web site: www.awe.sm .