FourthWall Expands MassiveData Panel

Interactive TV program producer FourthWall has expanded its MassiveData television viewership panel to provide set top box data from 4.7 million participants, who use three million cable TV devices and live in 1.8 million homes across the US.

FourthWall Media designs solutions to engage audiences, extend subscriber loyalty and deliver census-level measurement and reporting. This includes the AdAim Audience Measurement Suite of products, which collect, profile and aggregate TV audience data.

The MassiveData cable TV panel, launched last August, collects census-level second-by-second usage information from traditional cable operators and uses proprietary data mining and analytics technologies to turn it into what the firm says is actionable and targeted data.

Bill Feininger (pictured), GM, MassiveData and SVP, Media Measurement, claims the television viewing panel offers the largest independent source of cable viewing data available, adding: 'From this panel, we have access to multiple television viewing datasets from viewers, devices, and households. Armed with these datasets, MassiveData is able to provide new metrics and analytics to advertisers and their agencies, broadcast and cable networks, and cable system operators. The larger panel size we are announcing today will make our product that much more valuable.'

Web site: www.fourthwallmedia.tv .