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Kinesis and Federated Sample Strengthen Links
US-based software firm Kinesis Survey Technologies has announced the integration of its solutions with the Fulcrum sample management platform of its partner company Federated Sample.
The two firms first became strategic partners last year, citing a desire to increase automation in all aspects of online research data collection and give the MR industry new options for monetizing panels. The latest announcement will provides fielding and revenue channels which the partners say 'are not available on this scale via any other offerings within the industry today.'
Specifically, the integration means Kinesis Panel can now provide sample optimization, for routing panelists to other projects for efficiency and improved retention; potential new revenue streams from selling sample assets via Fulcrum; centralized reporting and analysis of panel and project performance when launching projects and selling assets within Fulcrum; and fully automated and managed incentives.
Leslie Townsend, CEO of Kinesis, enthuses: 'Panel owners can control precisely which panel assets will be used, how often, by whom, and under the specific business rules that they wish to dictate.' Federated Sample President Michael McCrary, says the partnership 'allows numerous panel owners to optimize their assets and tap into previously non-realized revenue streams.'
The partners are online at www.kinesissurvey.com and www.federatedsample.com .
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