Toluna and FashionPlaytes Link for 'Tween Girl' Insight

In the US, panel and research technology provider Toluna has partnered with online 'tween' fashion site FashionPlaytes to help clients gain insights from the latter's community of more than 880,000 'Gen Z girls'.

Established in 2008 by Hasbro Interactive's former Marketing Director Sarah McIlroy, FashionPlaytes' parent-approved and FTC authorized FPgirl.com provides a platform through which members can create custom clothing, crowd-source designs and 'share insights'.

Dana Stanley, VP of Research, says the partnership will enable more communication between FPgirl.com members and 'forward-thinking consumer brands'.

Mark Simon, MD of Toluna, North America, adds: 'We are delighted to be partnering with FashionPlaytes and look forward to providing our thousands of global clients with the ability to tap into the opinions of this highly sought-after target market.'

Web sites: www.toluna-group.com and www.fpgirl.com .