Pulse Taps Over the Shoulder for Mobile Research

Research outsourcing and panels company Pulse Group has inked a deal with Chicago-based 'Over the Shoulder', to bring the latter's smartphone-based consumer insight tool to the Asia Pacific region.

The partnership will connect Pulse's three million consumer panelists across seventeen AsiaPac markets to Over the Shoulder's (OTS) platform, in order to enable clients in the region to commission smartphone-based shopper insight studies, ethnography projects and product usage tests.

Ross Mclean (pictured), MD of OTS, comments: 'Over the Shoulder takes the smartphone that's already in consumers' hands, and turns it into a window into their reality in a way no other methodology can. We've had great success for four years in the US, and we're thrilled to have a great partner to help us bring Over the Shoulder to Asia-Pacific.'

Web sites: www.pulse-group.com and www.overtheshoulder.com .