comScore Rolls Out Ad Metrix in Mexico

Digital measurement specialist comScore has rolled out its Ad Metrix service in Mexico, to provide competitive intelligence for online display advertising across the country.

Ad Metrix monitors the appearance of display ads, the demographics of the audience they reach, and more traditional measures including reach and frequency, and GRPs. Metrics include share of voice, ad clutter and ad-exposed audience, with analysis by ad type and size, and granular classification at the brand, category or product level. Last year, the service was rolled out in Australia and Brazil.

Results from the first Ad Metrix Mexico report found that 22 billion display ads were delivered to the Mexican online population during April this year. Netflix led with the largest advertising exposed population during the month; while Best Day Travel and Microsoft Corporation ranked as the top display advertisers with each delivering more than 300 million impressions.

Web site: www.comscore.com .