Ipsos UU Hires Two for Senior Team

Ipsos Marketing's qual arm Ipsos UU has appointed Melanie Dowe as Sector Lead for clients in the financial services and IT sectors, and Jeff Borcherding as Head of the division's business with P&G in the US. Both hold the title of Senior Vice President.

Dowe joins with 25 years' experience in the research industry. For the past ten, she owned and operated her own boutique qualitative research firm, prior to which, she spent seven years at Ipsos as SVP of US Client Development.

Borcherding joins with more than fifteen years' marketing experience. Most recently, he worked at cloud HR payroll solutions firm Paycor, where he served as VP of Marketing. Prior to that, he spent eight years at P&G in various brand management roles including Brand Manager for one of the company's billion-dollar brands. In his new role, he will help to further develop and manage the company's relationship with P&G.

April Jeffries, President of Ipsos UU in the US comments: 'Jeff and Melanie are accomplished experts with an in-depth knowledge and understanding of the kind of consumer insights that matter most to today's marketers. Both also share Ipsos UU's commitment to better insights through qualitative research.'

Web site: www.ipsos.com .