Adobe Adds Predictive Feature to Social Media Tool

Software giant Adobe has added a predictive publishing feature to its Adobe Social tool, which offers monitoring of social media, ad buying and ROI analytics.

Launched last year, Adobe Social incorporates technology from the firm's recently acquired Context Optional/Efficient Frontier and its own SocialAnalytics, to provide a platform for managing and measuring social media presence.

The new version offers a predictive publishing capability, to predict social engagement on individual pieces of content, and automatically suggest ideal timing to improve how that content will perform / resonate with audiences.

In addition, the tool now integrates with Flickr, Foursquare, Instagram and LinkedIn, complementing existing integration with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and other sites. It can also be used to publish content to and analyse metrics associated with LinkedIn Company Pages and Groups.

According to Bill Ingram (pictured), Adobe's VP of Product Management, Digital Marketing, 'Today's social marketers are challenged to validate their social spend. Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimise strategy in a highly visual format.'

Web site: www.adobe.com .