Swipp Debuts Facebook Poll Product

Social media intelligence platform Swipp is launching an app offering Facebook users the ability to gather 'rich, meaningful data around any topic'.

Users input their question to Swipp Polls for Facebook and 'instantly' get a 'visually interesting' graphic plotting sentiment within the community on a numeric scale from -5 to +5 against demographic information including location, gender, and age.

Swipp co-founder and CSO Charlie Costantini (pictured) comments: 'Businesses have spent years building a following and collecting likes, but the ROI is often unclear. Swipp helps satisfy that need with a tool that gets people talking.' CEO Don Thorson adds: 'This is a powerful, economical way to reach not just your core community, but extended parties as well. When anyone answers a question in Swipp, the poll is published to their wall. As friends join in, it spreads your ideas to a wider community.'

The firm recommends the app for testing reaction to new products, getting the opinions of 'people who care about you' or spreading excitement about a cause.

The launch is the latest in a series of solutions built on the Swipp Social Intelligence Platform, including a recently announced tool for Email Insights, a WordPress Plugin and web site social media widgets.

More info is at apps.facebook.com/swipppolls/ and www.swipp.com .