Wilson Returns to Ipsos in Senior Loyalty Role

In London, former CFI Group exec Helen Wilson has re-joined Ipsos as Head of Account Management for its UK Loyalty business.

The Ipsos Loyalty team comprises more than 1,000 professionals located in over 40 countries around the world, advising on measuring, modelling and managing customer and employee relationships.

Last year, the practice launched a new tool called WAO! (Wallet Allocation Optimizer), to help clients understand 'share of wallet' in their target sectors - a follow-up to the WAR model (Wallet Allocation Rule), which helps businesses track their share of consumer spending.

Wilson (pictured) joins the practice from customer satisfaction specialist CFI Group, where she worked for more than eleven years and latterly served as Programme Director with responsibility for major projects across a number of sectors. Before this, she led the Consumer Products, Trade & Retail Practice at ORC International; and worked at Marketpower and the IMS Pharma Strategy Group. She began her research career at Ipsos MORI 25 years ago.

Niall Rae, MD of Ipsos Loyalty UK, comments: 'Helen has an in-depth understanding of all aspects of loyalty research, and a strong grasp of business needs and challenges across multiple sectors. She will be a real asset to the team and I'm delighted to welcome her on board.'

Web site: www.ipsos.com .