Apsalar Raises $9m for Mobile Ad Analytics Platform

San Francisco-based mobile ad targeting and analytics firm Apsalar has raised $9m in a Series B round of financing, which it will use to increase head count across all departments, expand its technology, and enhance its marketing and sales programs.

Apsalar's data-powered mobile ad product is used by app marketers and agencies to buy ads for their apps across more than 70 networks and real-time bidding exchanges. Using anonymised first party data on over 800 million app users, the firm helps clients target advertising based on users' previous online histories, and also offers mobile analytics to measure the ROI of mobile campaigns and gain insights into user revenue, engagement and retention.

New funding has been led by DCM, with participation from Correlation Ventures and existing investors including Thomvest Ventures and DN Capital, and adds to a $5m from Series A in 2011.

CEO and co-founder Michael Oiknine (pictured) comments: 'There is a tangible need in the market right now for high-ROI mobile user acquisition, and we are excited to be able to fill that need. We look forward to continuing to innovate on behalf of the rapidly growing customer base of leading brands and agencies that we work with, as we continue redefining the mobile advertising space towards measurable, ROI-driven marketing.'

Web site: www.apsalar.com .