Roy Morgan Research Names Digital Leader

In Australia, MR and public opinion polling firm Roy Morgan Research has appointed industry specialist Tim Martin for the newly created role of Digital Director, Client Services.

The appointment follows the recent launch of the firm's Digital Universe, which provides a view of Australians' daily lives, including media consumption, shopping habits, 'socialisation' and expectations.

Martin (pictured) joins with more than fifteen years' digital media, marketing and analytics experience in Australia and the UK, gained at Aegis-owned digital ad and online marketing agency emitch, and ad agencies Pure Creative/DMBB, and DDB.

The firm says Martin's experience will boost its digital offerings to existing and new clients across media, agencies, and a wide range of industry verticals.

General Manager, Media and Communications, George Pesutto says: 'The appointment of Tim Martin who is such an experienced digital executive is a natural progression for this company. Our Digital Universe offering will continue to evolve at a rapid pace to meet client needs, thus Tim's contribution will be critical to Roy Morgan Research's success in this regard.'

Web site: www.roymorgan.com .