comScore Unveils m-Commerce Measures

Digital measurement specialist comScore has introduced an enhanced service to track US mobile commerce (m-commerce) sales - whether via smartphones or tablets - and analyse by product category and leading individual retailer.

The new service, which promises to give retailers, marketers, publishers and financial services companies insight into the trends and market dynamics driving the m-commerce sector, builds on comScore's existing top-line tracking of m-commerce spending, running since 2010. New measurement functionality provides greater detail at platform level, in addition to spending by product category, and measurement of m-commerce sales for selected retailers.

Chairman Gian Fulgoni (pictured) comments: 'One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of two. Any channel shift has the potential to be disruptive to established revenue streams, and it would appear that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage.'

Recent results of a study conducted by comScore showed that m-commerce spending reached $4.7 billion in the second quarter of 2013, an increase of 24% from a year ago.

Web site: www.comscore.com .