New Brand Consultancy for New York

Former Hall & Partners New York Managing Partner Mark Stapylton has launched his own firm, BrandPanorama Research & Consulting.

Stapylton (pictured) has more than 27 years' experience in the field. In addition to his role at Hall & Partners, he worked as Managing Partner at online communities specialist PluggedIN, and spent nearly a decade in the post of SVP of Brand and Communications at Harris Interactive. During his career, Stapylton has also held senior positions at Wirthlin Worldwide, Knowledge Networks, Research International, AC Nielsen and Young & Rubicam.

BrandPanorama promises to develop, model, measure and manage brand equity, customer equity and marketing strategies.

Commenting on the launch, Stapylton said: 'Growing and sustaining strong brands requires insight into the relationships between brands and consumers, as well as understanding the rational and emotional drivers of consumer choice. At BrandPanorama, we help clients unlock the full value of their brands by understanding how brand equity builds customer equity and how we can forge and sustain these dynamic relationships between brands and consumers.'

Web site: www.brandpanorama.com .