Trueffect Moves HQ to Prepare for Growth

US targeting and media measurement platform Trueffect is moving to new corporate headquarters between Denver and Boulder, which will more than double its operating space in preparation for forthcoming recruitment.

Trueffect uses a first-party customer data approach to help advertisers target ads, measure their effectiveness and improve performance. Last month, the firm partnered with UK-based marketing insights firm RedArk to integrate the latter's customer behavioral targeting, data mining and segmentation approaches into its platform, to enrich the level of analytics and insight provided.

Overlooking the Flatirons Mountain Range (pictured), Trueffect says its new Westminster, CO-based facility provides open work spaces to support its continued expansion, and includes a training room and a leisure area equipped with Wii and ping pong table.

The company's headcount has increased from 26 employees to 62 in the past two years, and in May it secured $4.5m of investment funding, in advance of its plan to hire another dozen people during the year.

President and CEO Fin Faldi comments: 'Our team has worked hard to plan and prepare for this new space. This has been and will continue to be a strong year for us and this new location is the perfect hub for further accelerating our growth.'

The firm, which also has offices in New York and California, is online at: www.trueffect.com .