Decipher and Federated Sample Link for 'Total' Solution

In the US, research technology firms Decipher and Federated Sample have combined their Beacon and Fulcrum market research platforms, in order to launch a solution which 'addresses the entire research process'.

The partnership integrates Federated Sample's Fulcrum online sampling tool and Decipher's Beacon DIY survey and reporting platform to offer users the ability to manage all phases of a research project, from sample management and survey creation to reporting.

Fulcrum includes a sample delivery and monitoring system for streamlining workflow, and access to respondents from hundreds of global sample sources through the Fulcrum Exchange, while Beacon enables users to build and deploy their own online and mobile surveys, with numerous question formats, multiple languages and branding customization, along with advanced reporting capabilities.

Jayme Plunkett, co-CEO of Decipher, comments: 'We're always looking for ways to improve the user experience. The Fulcrum integration will provide Beacon users with a seamless survey to sample management process. Fulcrum's sampling tools coupled with the direct integration to the Fulcrum Exchange give Beacon unparalleled flexibility and power for our users.'

Web sites: www.decipherinc.com and www.federatedsample.com .