Social Media Analyst GraphDive Gets $2m

In the US, social media analytics and personalization platform GraphDive has closed a $2m round of funding.

The investment comes from from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital, and Pejman Nozad.

Launched at the end of last year with over $1m in initial funding, GraphDive provides businesses with insights to drive future marketing campaigns, personalize online offers and segment their users. Using social media data from Facebook Connect, the platform can be used to deduce a user's age, education, marital status and income. It then creates an interest graph for each user by analyzing the subjects most talked about online, and then map these interests against relevant products, content or services for use in personalized offers.

Co-founder and CEO Shahram Seyedin-Noor (pictured) comments: 'The bottom line is that clients want actionable user insights that drive engagement and revenues. We are excited about our growth and the value we deliver to both consumers and online businesses every day.'

Web site: www.graphdive.com .