Monetate Taps BlueKai Data for Segmentation Offer

Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai.

LiveAudience extends Monetate's existing customer targeting offer with the profiling of 'over 20,000 customer segments', allowing rapid and high-level personalisation. The platform uses BlueKai Audience Data Marketplace and Data Management Platform, integrating its customer segments with Monetate's own user and real-time target attributes, which include referral and inbound marketing channel, location, weather, device and in-session behavioral data.

Colton Perry (pictured), VP of Partnerships at Monetate, compares the results of the service to the work of a sales assistant in a traditional retail experience, directing incoming customers to the appropriate merchandise: 'LiveAudience brings the context of brick-and-mortar to the online world.'

Web site: www.monetate.com .