Research Now Debuts 'Behaviorally Targeted Surveys'

Panel and data collection pioneer Research Now is given clients the option of targeting members of its US research panel based on their online behavior, rather than / in addition to their answers to survey questions.

'Behaviorally Targeted Surveys' is launched following two years in which Research Now has added permission-based behavioural data to its standard profiling information, for 'a large proportion' of its global panel membership of more than six million. A collaboration with Experian Marketing Services now gives it access to regular data on daily web site visitation for opted-in members of the US panel.

Researchers will also be able to append web site visitation data to standard surveys.

Eric Sandberg, Vice President of Research Now Digital, comments: 'Due largely to our collaboration with Experian and the incomparable size of our consumer research panels, we are in a unique position to provide our clients with the ability to better target intenders, and deploy a survey to those in the market to purchase particular goods or services. We can then supplement this data with the demographic and psychographic profile information that our clients more traditionally use, providing a more holistic view of their target group.'

Web sites: www.researchnow.com and www.experian.com/marketingservices .