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Natural Products Specialist Launches Analytics Tools
Baltimore, USA-based natural and organic products specialist New Hope Natural Media has launched NEXT, a suite of data and analytics tools which build on its understanding of consumer behavior and product innovation in the sector.
New Hope is a division of Penton and provides print, in-person/event, and e-business products and services for the sector. NEXT offers CPG manufacturers, retailers, suppliers and investors help with spotting product trends in advance of launch. Key elements are The NEXT Accelerator, an online tool acting like an incubator in helping natural products entrepreneurs get access to expert advice, services and mentoring; The NEXT Trend, which provides insight to identify winning products 'well in advance of launch' and helps yo position them; and the Market Innovation Consumer Segmentation, which is overlaid within NEXT Trend to help identify and target potential early adopters of new products.
Company President Fred Linder comments: 'Until now, the industry has been lacking in information across the value chain and the NEXT brand solutions will help fulfill these unmet market needs.' According to Vice President, Product Leader Bill Tuohig, 'Having the pre-eminent database of pre-shelf data means we've captured meticulous details about ingredients and products before they hit the mainstream and applied big data analytics to glean market leading insight for our customers. The solutions we are rolling out will help businesses bring the right products to the market and maximize their opportunity to win in the marketplace.'
Web site: www.newhope.com .
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