Movie and TV Analyst Dergarabedian Joins Rentrak

In the US, multi-screen measurement company Rentrak has appointed prominent movie and TV analyst Paul Dergarabedian as a Senior Media Analyst.

Dergarabedian (pictured) brings more than twenty years of industry experience and will add his commentary and analysis to Rentrak's real-time movie and television measurement services for various media outlets. After selling his firm Media By Numbers to Hollywood.com, he was President of the latter's box office division, and earlier in his career he worked for box-office tracking firm Exhibitor Relations. He is a regular contributor to television, radio, print and online programming and content.

Rentrak President of Theatrical Worldwide Ron Giambra comments: 'The addition of Paul with his experience is a big complement to our team. His expertise will allow our clients to garner an even deeper understanding of the media that we measure.'

Web site: www.rentrak.com .