C+R Hires Wendricks to Lead ShopperEyes Division

Chicago-based full service consumer insights agency C+R Research has appointed client side researcher Terrie Wendricks to head its Shopper Insights division ShopperEyes.

C+R offers both qual and quant solutions, and specialist demographic research through its KidzEyes, TeensEyes, LatinoEyes, BoomerEyes and ShopperEyes divisions, as well as its online kids, teens, 'moms', and Latino panels.

Wendricks (pictured) joins as Vice President with a 25-year background in the research sector. Most recently, she worked at former Sara Lee-owned consumer goods firm Hillshire Brands as VP, Consumer Insights, prior to which she spent twelve years at Kraft Foods Group, latterly as Senior Director, Consumer Insights & Strategy in the Grocery Business unit. Earlier, she spent six years in research roles at Heinz, and five years at BASES.

In her new position, Wendricks is responsible for using both traditional and non-traditional research methodologies for projects with CPG manufacturers and retailers.

C+R President Robbin Jaklin comments: 'We look forward to Terrie contributing to the continued success of the company and growing our ShopperEyes division with her vast experience in Shopper Insights and analytics.'

Web site: www.crresearch.com .