InCrowd Expands Healthcare Platform

Pharma researcher InCrowd has enhanced its 'crowd' of US and international healthcare professionals, accessible to clients for market research purposes, with the addition of pharmacists, dentists and veterinarians.

Based in Cambridge, Massachusetts, the firm offers a platform through which to connect pharma, medical device and life sciences firms with 'crowds' of screened and targeted healthcare professionals who have opted in to answer questions in real-time. InCrowd says the expansion reflects growth in the animal medication, dental care and pharm markets.

Phil Moyer (pictured), Director of Crowd Operations and Product Development, comments: 'Industry growth in animal healthcare and consumer dental products has been the catalyst for expanding these crowds, Pharmacists have always been a target audience for pharmaceutical companies and we're starting to see an even greater need for pharmacist feedback with the roll out of the Affordable Care Act.'

Web site: www.incrowdnow.com .