Amscreen Rolls Out OptimEyes Facial Detection at Tesco

Digital outdoor signage firm Amscreen has rolled out its new OptimEyes audience measurement technology across all 450 Tesco petrol stations in the UK.

Amscreen, which is owned by British entrepreneur Lord Sugar, has a portfolio of 6,000 screens across forecourts, healthcare venues, convenience stores, and travel hubs. The company offers a range of advertising opportunities, including the ability to target by hour, postcode or audience.

Through its new OptimEyes face detection technology solution, advertisers can gain insight into exactly who is seeing their ads. Cameras built into Amscreen's display screens are able to determine basic demographics such as gender, age, number of viewers, and time of views, and using the system, brands can review and tailor content to reach specific target audiences at certain times of the day.

The Tesco network is the first market roll-out of OptimEyes, which will provide relevant on-screen content for Tesco customers, and customer insight for the supermarket's loyalty card data specialist dunnhumby.

Peter Cattell, Category Director for Tesco petrol stations, comments: 'This new dynamic screen product from Amscreen provides the perfect means for us to enhance the customer shopping experience. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers.'

Web site: www.amscreen.eu .