Confirmit Launches 'Channel and Trade Audit' Tool

Online MR software company Confirmit has launched its 'Channel and Trade Audit' solution, to enable consumer goods companies to obtain insights about their business, markets and competitors, while also anticipating evolving market trends.

The new solution combines Confirmit's mobile applications, which power millions of surveys each year, with a market profiling methodology. It has been developed to address the six components of a channel and marketing strategy - understanding new markets, vendor compliance, competitive analysis, marketing insights, distribution and delivery, and asset management.

Sean Conry (pictured), Vice President of Mobile, comments: 'In the competitive consumer goods market where margins are razor thin, success hinges on a company's ability to secure real-time insights about its business, markets and competitors on an on-going basis. The combination of our market leading mobile technology with a solid, proven methodology is truly compelling.'

Web site: www.confirmit.com .